Space as Story – Traction Architecture

September 15, 2015 at 5:11 am 1 comment

“Color can be a powerful way to evoke feelings and to connect interior and exterior spaces.”

Jody Beck

Jody Beck of Traction Architecture

Jody Beck of Traction Architecture became interested in architecture through studying art and architectural history.

“I loved the way that buildings could be unraveled to tell stories about distant times, places and cultures. By understanding the soaring space inside the nave of a Gothic cathedral, or the meticulous proportions of Palladio’s villas, you can learn a lot about the aspirations of the people who built them.”

Bougainvillea House

Bougainvillea House

The view of space as a conduit to story inspired us to learn more about this successful Florida-based company that often uses Modwalls‘ tiles in their work.

How does your company’s approach differ from other architects?

Seagrape House

Seagrape House

The phrase that most defines our work is “design for thoughtful living,” and by that we mean creating architecture that addresses the spirit of a place – not just its physical characteristics, but also the subjective narratives that it evokes. Many of our projects are houses, which, while humble in scale, are the single most important piece of architecture to the family who lives there.

We strive to create thoughtful spaces that address the way that people live and interact. We are interested in design that celebrates the mundane activities of the everyday, in creating moments that are suggestive of old memories and capable of generating new ones.

How do you use color in your work?

Our work is generally pretty subtle, especially when it comes to finishes. Sometimes we like to let a well-chosen color set the mood for a space. We try not to overpower the sensory experience but a judicious flash of color can have a big impact.

“Seagrass” is a favorite but also, in the strong Florida sun, we like some of the quieter shades such as “Thistle” & “Rain”. We like the richness and consistency of the colors in the Modwalls’ tiles.

Seagrape House

Seagrape House

Color can also be a powerful way to evoke feelings and to connect interior and exterior spaces.

In one of our projects, the Bougainvillea House, a deeply inset window is positioned at eye level to serve as an oculus to focus the view. The exterior head, sill and jambs of the oculus are painted a vivid blue that casts a calming glow into the space suggesting the sky and the nearby sea.

BougainvilleaBlueOculus

Bougainvillia House – Interior

Speaking of color – you lit up the sky with your Sky Striker installation. Can you tell us a little about that and how you came up with it?

SkyStriker04-May

Sky Striker

Sky Striker was an interactive urban experience that transformed an iconic cylindrical-shaped Tampa skyscraper into a giant carnival game.

Participants – young, old, big and small – lit up the city’s skyline by swinging a mallet and striking a carnival high-striker that was wirelessly connected to light fixtures throughout the Tower. With each hit, the puck shot up the machine and simultaneously illuminated rings of light around the building, broadcasting the strength of each participant across the skyline.

We wanted a way for the average ‘passer-by’ to be able to interact with this landmark in Tampa’s skyline and have that person be able to transmit what they were doing visually to people across the city.

Inevitably, people miles away were staring at the blinking lights in the skyscraper thinking ‘what’s going on downtown?’ Tapping into that sense of wonder and observing people engage with architecture on a range of scales was both fun and thought-provoking for us and our firm.

Sky Striker

Sky Striker – Across Town

What are some examples of how design can enhance the every day?

One example that comes to mind is the creation of framed views. Sometimes, instead of providing the maximum view possible, if you deny a general view but curate a specific view, you can draw attention to aspects of the environment that may otherwise be overlooked. For example, a view highlighting a single tree or branch of a tree can illuminate the texture of the bark or the arch of a twig – the details that are hard to notice when viewing the whole forest.

How can transformed spaces transform lives?

We design many of our homes around an open den area, which we think of as a “modern hearth.” It’s often elevated above the main living space, so that it is visually connected but separate. It’s a special space where family can gather for a wide range of interactions – helpings kids with homework, working on a puzzle, planning the next pillow fort, or simply a place for quiet contemplation.

Traction Architecture has been covered by ABC and Fox News, LUX Life, Archello and Custom Home Magazines. For more information, email Jody@tractionarchitecture.com or call 813-992.2798.

Entry filed under: Uncategorized. Tags: , , , , , , .

The Brand of You Art in Construction

1 Comment Add your own

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Click here for Modwalls.com:

Click here for Modwalls.com

Rebecca Lonergan


Founder and Creative Director of Modwalls Tile Company. Since 2005 Rebecca has been designing Fresh Tile in Colors You Crave. Shop Online at Modwalls.com.

Twitter Updates

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 5,644 other followers


%d bloggers like this: